Xiya Wan 万夕雅

Hi there! I’m Gergana Valcheva, also known as Xiya Wan 万夕雅. I’m a global marketing strategist, wisdom-led branding and marketing consultant, and founder of True Story Method. I help people build brands from self-truth by blending 15+ years of international marketing experience with Yi Jing-based wisdom, Shuyi Culture, and a grounded understanding of identity, timing, clarity, and alignment.

I hold a Professional Certification as a Certified Consultant in Chinese Philosophy through Shuyi Culture and the Asia Yi Jing Cultural Exchange Association. This wisdom-led perspective adds depth to my work in brand positioning, personal brand development, content strategy, social media, paid advertising, and Human-led AI marketing.

My journey began in Bulgaria and has taken me across Europe, North America, and long-standing professional work with Asia. I moved to the Netherlands at eighteen to study International Business and Management, with a major in marketing.

Later, I continued my studies in Canada, where I specialised in marketing and consumer behaviour. Throughout my marketing career, I've also worked closely with Asian brands, teams, and business contexts – an experience that now connects naturally with my deeper study of Chinese philosophy, Yi Jing-based wisdom, through Shuyi Culture International.

Over the years, I've worked across consumer electronics, technology, e-commerce, engineering, professional services, local businesses, and personal brands. I've seen one pattern again and again: many businesses do not need more marketing noise first. They need clearer positioning, trusted content, and a strategy that reflects who they are and who they are here to serve. Once that foundation is clear, paid social ads and social media become powerful channels for building consistent, intentional visibility.

As the founder of True Story Method, I help founders, professionals, personal brands, and purpose-driven businesses build from self-truth. That means turning experience, values, strengths, and ideas into a clear brand message – then amplifying it through Human-led AI, content, social media, and strategic marketing.

I believe the strongest brands are not built by copying trends. They are built by understanding identity, audience, purpose, timing, and the right moment to move.

On this blog, I share lessons from 15+ years in global marketing, together with Shuyi ancient wisdom. My goal is to help you build a brand that feels true, clear, strategic, and ready to grow in the Human + AI era.