Xiya Wan 万夕雅

Hi there! I’m Gergana Valcheva, also known as Xiya Wan 万夕雅. I’m a global marketing strategist, wisdom-led branding and marketing consultant, and founder of True Story Method. I help people build brands from self-truth by blending 15+ years of international marketing experience with Yi Jing-based wisdom, Shuyi Culture, and a grounded understanding of identity, timing, clarity, and alignment.

I hold a Professional Certification as a Certified Consultant in Chinese Philosophy through Shuyi Culture and the Asia Yi Jing Cultural Exchange Association. This wisdom-led perspective adds depth to my work in brand positioning, personal brand development, content strategy, social media, paid advertising, and Human-led AI marketing.

My journey began in Bulgaria and has taken me across Europe, North America, and long-standing professional work with Asia. I moved to the Netherlands at eighteen to study International Business and Management, with a major in marketing.

Later, I continued my studies in Canada, where I specialised in marketing and consumer behaviour. Throughout my marketing career, I've also worked closely with Asian brands, teams, and business contexts – an experience that now connects naturally with my deeper study of Chinese philosophy, Yi Jing-based wisdom, through Shuyi Culture International.

Over the years, I've worked across consumer electronics, technology, e-commerce, engineering, professional services, local businesses, and personal brands. I've seen one pattern again and again: many businesses do not need more marketing noise first. They need clearer positioning, trusted content, and a strategy that reflects who they are and who they are here to serve.

As the founder of True Story Method, I help founders, professionals, personal brands, and purpose-driven businesses build from self-truth. That means turning experience, values, strengths, and ideas into a clear brand message – then amplifying it through Human-led AI, content, social media, and strategic marketing.

I'm also a joint partner in SBP Social Brand Partners, where I work with businesses on paid social ads and social media management – helping them create consistent visibility once their positioning, message, and growth direction are clear.

I believe the strongest brands are not built by copying trends. They are built by understanding identity, audience, purpose, timing, and the right moment to move.

On this blog, I share lessons from 15+ years in global marketing, together with Shuyi ancient wisdom. My goal is to help you build a brand that feels true, clear, strategic, and ready to grow in the Human + AI era.