---
title: "Media & Interviews"
description: "Explore media features and interviews with Gergana Valcheva, also known as Xiya Wan 万夕雅, on True Story Method, wisdom-led branding, Human-led AI marketing, personal branding, social media, and Shuyi ancient wisdom."
url: "https://blog.xiyawan.com/media-interviews"
updated: "2026-09-22T16:41:33Z"
tags: ["True Story Method","Wisdom-led Branding","Human-Led AI","Personal Brand Strategy","Marketing Strategy","Marketing Guidance","Social Media Strategy","Shuyi Ancient Wisdom"]
---

# Media & Interviews

Explore interviews and media features with Gergana Valcheva, also known as Xiya Wan 万夕雅, on wisdom-led branding, Human-led AI marketing, personal branding, social media, and Shuyi ancient wisdom.

![](https://blog.xiyawan.com/assets/uploads/0474faa78b356182a670b8f8e82705d9.png)

These conversations share my perspective on wisdom-led branding, Human-led AI marketing, personal brand strategy, social media, content, self-truth, and the practical connection between modern marketing and ancient wisdom.

## Featured Interviews

![](https://editor.blogmaker.app/web/assets/uploads/0666aad2f9e442d2cd0e24cfdf710cbc.png)

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### Entrepreneur Mirror

As featured in [Top 10 Visionary Leaders Driving Global Change](https://entrepreneurmirror.com/top-10-visionary-leaders-driving-global-change/)

**Gergana Valcheva on Building Truth-Led Brands in the Human + AI Era**

In this dedicated interview, I share the story behind True Story Method, why clarity comes before visibility, and how founders and personal brands can build from self-truth in the Human + AI era.

[Read the full interview here](https://entrepreneurmirror.com/meet-gergana-valcheva-true-story-method/)

---

### Global Times Now

**Most Inspiring Leaders Transforming Industries in 2026**

This feature highlights my work around Human-led AI, wisdom-led marketing, brand clarity, and building meaningful visibility through True Story Method.

[Read the full feature here](https://www.globaltimesnow.com/inspiring-leaders-transforming-industries/)

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### Arabian Business Times

**Gergana Valcheva on Human-Led AI, Cross-Cultural Marketing, and Building Brands Across Borders**

In this interview, I discuss practical marketing strategy, paid social, AI, localization, data, content, and how Yi Jing-based wisdom adds depth to brand positioning and decision-making.

[Read the full interview here](https://arabianbusinesstimez.com/gergana-valcheva-ai-marketing-interview/)

---

## What These Interviews Explore

Across these features, I speak about:

- building a brand from self-truth
- using AI without losing your voice
- creating meaningful visibility instead of more noise
- connecting content strategy, social media, paid ads, and brand positioning
- blending global marketing experience with Shuyi ancient wisdom
- developing True Story Method as a practical framework for clarity, identity, and aligned growth

---

## Start Reading True Story Notes

For more practical reflections, read the latest articles on [True Story Notes](https://xiyawan.com/blog) or subscribe to receive wisdom-led branding and marketing notes by email.